What is Business Coaching ?
ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching is a client-driven process.
The coach’s responsibility is to:
Discover, clarify and align with what the client wants to achieve
Encourage client self-discovery
Elicit client-generated solutions and strategies
Hold the client responsible and accountable
The coaching process helps clients improve their outlook on work and life, while improving their leadership skills and unlocking their potential