What is Business Coaching ?

Business Coaching

ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching is a client-driven process.

The coach’s responsibility is to:

  • Discover, clarify and align with what the client wants to achieve

  • Encourage client self-discovery

  • Elicit client-generated solutions and strategies

  • Hold the client responsible and accountable

The coaching process helps clients improve their outlook on work and life, while improving their leadership skills and unlocking their potential